Joanne Thrift

Group Head of Brand & Customer

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Jo’s key role is to support the business and maintain a clear, strategic vision for growth and value creation by driving a customer-first culture. She is closely involved with enhancing the brand globally through powerful experiences, interactions and communication across all stakeholders.


Jo is a senior marketing professional with over 25 years’ experience in financial services across a range of sectors, including mortgages, credit cards, insurance, superannuation, wealth management, advisory, business banking and investment banking. She joined Pepper in November 2014 as Chief Marketing Officer. Prior to that, she was Marketing Director at Macquarie Bank, and held senior roles at the Institute of Chartered Accountants and Lloyds Insurance Corporation in the UK.



“We work with so many different types of clients and customers across all our markets. Our starting point is to understand their unmet needs and to find ways to support them, whatever their situation.”